Everyone is on social media but
very few are successful. And, if they are that success is confined to one
platform. I have am not one of them. I have received over 1,000 followers on
multiple social media platforms. Now I want to share my knowledge with you, the
reader.
Have a specific social media strategy for each platform.
Generic doesn’t work. I have used
LinkedIn’s direct video upload and LinkedIn Pulse to increase my profile. I use
LinkedIn’s specific feature. This means everything that I say is specific to
that platform. As appealing as dropping the Facebook Live or YouTube link or
your blog link, LinkedIn doesn’t prioritize this. LinkedIn’s culture is different
from Facebook, Twitter, Pinterest, etc. You get the point
Be genuine
Authenticity is prized. For me, I
landed on LinkedIn Pulse promising no fluff and to always write about how to
avoid certain situations. Be you because everyone else is taken.
Devote Time to Engage
As much as I love HootSuite, I do
get on social media and type posts. I respond to comments because people are
taking time out of their lives to read and react.
Create a Content Calendar
Having a content calendar creates
consistency. I have to string together some cohesiveness. However, don’t feel
constricted by your content calendar. You can update it at any time.
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