5 Steps to Creating an Organic LinkedIn Video Strategy

LinkedIn now lets users directly upload videos (up to 10 minutes) on its platform. This is great news but you must have a strategy to capitalize upon this new feature and promote your brand and business.

Here are my 5 steps towards creating an organic LinkedIn video strategy!

Decide what you want to accomplish

Do you want to land a job, land a 1099 contract, land a business deal, or keep your put position yourself as an expert in your niche. Once you answer this create a metric/key performance indicator so that you can measure the effectiveness of your goal. Remember, you can’t manage what you don’t measure.

Do a current and future projection

In business analysis, you talk about as-is and to-be analyses. As-is is where you’re at currently. To-be is where you want to be in the future. In order to achieve your goal, you have document where you’re currently are. This means being honest about your successes and failures. If you have blind spots or things that you need to work on now, document them because honesty will help you remove the ego and emotion from jotting down your future projection.

Determine which videos you want to upload

LinkedIn like every other social media platform has its own ecosystem. This means that your videos must align itself with business. I would recommend creating a separate LinkedIn Pulse blog article to accompany your standalone video. Your audience consumes content differently. The FB Live, YouTube, Periscope or Instagram Live video may not accurately communicate your strategy. Keep this in mind when you decide to repurpose your videos on LinkedIn.

Do A/B testing to evaluate your organic video’s performance

Although I do believe that LinkedIn would prioritize direct uploads over links, your video’s performance also relies on what time your audience is on LinkedIn. For instance, if the US is your market and you’re in the Eastern Time zone, then 9am, 12pm and 3pm would be peak times where people would view LinkedIn.

Create an editorial calendar

You just cannot have your video strategy dangling out there. An editorial calendar gives your strategy coherence and the ability to measure its performance. You will know how effective your video strategy, how many people are watching and at what times.

LinkedIn allowing direct video uploads is a game changer for the platform. Incorporating these five tips will help you maximize your reach in whatever goal you set.

Follow me on LinkedIn.com: https://www.linkedin.com/in/carlarjenkins/

3 Reasons Why Uploading Videos Directly onto LinkedIn Is Great for Engagement!

Every day video is getting bigger and bigger for content marketing. The medium is the biggest converter for sales, email subscription, you name it, video is a part of it.     The social media platforms have taken notice. From Twitter, Facebook, Instagram, to YouTube, each has its own livestream platform. They’ve also prioritized videos. Now LinkedIn has done the same. This week, LinkedIn now allows user to directly upload videos up to 10 minutes onto its platform. 

This is a big development for social media engagement three reasons:

• ·         More organic reach
• ·         Prioritized over dropping a Facebook Live/YouTube video link
• ·         Increased Social Selling Index (SSI) Ranking

More Organic Reach

                The platform lets you upload any video up to 10 minutes. This favoritism means more organic reach to your followers and throughout LinkedIn.

Prioritized over dropping a Facebook Live/YouTube video link

LinkedIn is favoring direct video uploads versus video links. This means that your video will be seen by more people.

Increased Social Selling Index (SSI) Ranking

The Social Selling Index is LinkedIn’s way of measuring your social influence. Since LinkedIn is prioritizing direct video uploads over links, this will also increase your social selling index.

Video is becoming a mainstay in business. This is why LinkedIn has introduced its direct video upload feature. These three reasons listed are more than enough to use this feature but add the direct video upload into your LinkedIn social media strategy.

Follow me on LinkedIn: https://www.linkedin.com/in/carlarjenkins/

How Often Should You Do Livestream to Promote Your Store?

Promoting your eBay store is a full-time job in itself! You have blogging, livestreams, sharing your merchandise, doing podcasts, etc. Livestream has helped me sell a whole lot of merchandise.

How often should I do store merchandise livestreams?

You should do one at least once a week. I do my eBay YouTube livestreams whenever I get sales. I feel that my customers should see the current inventory. I also do Periscope and YouTube livestreams whenever I add or relist items because the inventory change and I want customers to know about it!

Looking for tall women’s luxury fashion? Shop: www.ebay.com/usr/carljenkin_6

Watch and shop my latest eBay YouTube Livestream!

XD30 – Day 19 – New Week, New Me

                I am back at it full of vim and vigor ready for this week. I created 18-20 daily tip videos to bolster my expertise. I post my first one on social media and am happy with the result. People actually miss my series. Also I have done my weekly livestream show (regardless of how tired I feel) because 1) I love it and 2) there is a void in my profession. I am glad to have kept my promise to myself to do the show because people are watching. I also upload it to my blog to generate more traffic.