Thursday, October 05, 2017

5 Reasons Why Face-to-Face Communication Still Wins First Place

We are living in an Internet of Things (IoT) society where technology is seamlessly interwoven in our society. We use our phones to make videos, schedule appointment, conduct teleconferences and instant message people. However, none of these functions will ever supplant face-to-face communication. Here are 5 reasons why face-to-face communication still wins first place.

You get an immediate answer
                When you are looking at the person face-to-face, you get an answer. There’s no lag in between when you say something and when the people reads and responds to it. I took a meeting with a potential employer and immediately received an answer about my situation. We are living in a microwave society where we want answers like yesterday. Face-to-face communication satisfies this whole ‘need to know now’ culture.

You get to judge the nonverbal communication
                Nonverbals are bigger than what is being said. Does the person look uncomfortable? Tight, happy, free, etc? Face-to-face communication brings you the complete picture. During my in-person meeting, I notice that the person is just as frustrated as I am about a certain contract. You can’t communicate nonverbals over email.

You build trust faster
                Building upon the nonverbal communication, face-to-face communication accelerates the ‘know, like and trust’ factor a whole lot faster. You either bond or don’t. This is great because as a society we value our time. Face-to-face communication helps you quickly decide whether or not this is a relationship or person to invest in.

You can ask more questions (and help)
                Getting an in-person meeting means that the person has taken time out of his busy schedule to accommodate you. Why not use this to your advantage? Going back to my in-person meeting with a potential employer, I ask her about the current contract and if there are any other federal contracting opportunities. Out of nowhere she gets the office’s federal liaison. I have been to this office on numerous occasions, and don’t know about the federal liaison. The information doesn’t stop there.
                The federal liaison then tells me that the company has an on-site office at a federal agency hiring white-collared professionals. My one meeting showcases the power of face-to-face communication. I have learned two new job leads just over one sit-down meeting.

You can fully showcase your communication skills
                Pro tip: treat every in-person meeting as an interview. You don’t know who might be looking. I have received emails from people in the same office or profession who reference my coming to their company and I haven’t met them. A face-to-face meeting is a great place to display your communication skills. Can you work with people? What are your soft skills? Are you presentable? All of these things are factors during a face-to-face meeting. You can’t dazzle people in emails the way you do in-person. You can outsource your emails, phone calls, videos but not yourself. Use you face-to-face meeting to stay memorable. That whenever someone in that office asks for an expert, he automatically thinks of you.

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Monday, October 02, 2017

4 Ways to Social Media Success

Everyone is on social media but very few are successful. And, if they are that success is confined to one platform. I have am not one of them. I have received over 1,000 followers on multiple social media platforms. Now I want to share my knowledge with you, the reader.

Have a specific social media strategy for each platform.

Generic doesn’t work. I have used LinkedIn’s direct video upload and LinkedIn Pulse to increase my profile. I use LinkedIn’s specific feature. This means everything that I say is specific to that platform. As appealing as dropping the Facebook Live or YouTube link or your blog link, LinkedIn doesn’t prioritize this. LinkedIn’s culture is different from Facebook, Twitter, Pinterest, etc. You get the point

Be genuine

Authenticity is prized. For me, I landed on LinkedIn Pulse promising no fluff and to always write about how to avoid certain situations. Be you because everyone else is taken.

Devote Time to Engage

As much as I love HootSuite, I do get on social media and type posts. I respond to comments because people are taking time out of their lives to read and react.

Create a Content Calendar

Having a content calendar creates consistency. I have to string together some cohesiveness. However, don’t feel constricted by your content calendar. You can update it at any time. 

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Tuesday, September 26, 2017

Shop the New Fall Fashion Video! |

I am debuting my all-new fashion livestream showcasing the new fall merchandise. I am a tall women’s luxury consignment store. My motto is giving you Neiman Marcus merchandise at nearly rock bottom prices. This season I am adding Alice + Olivia and Ann Taylor Loft. This new fashion livestream video showcases these labels and more!

Shop for the best in tall women’s fashion luxury! 

Watch the latest fashion livestream below! Shop

Saturday, September 23, 2017

Shop the New Fall Fashion Merchandise Here!

Fall is finally here and so is all of the new merchandise! I have added the newest Alice + Olivia and Ann Taylor plus Catherine Malandrino. These labels are a fashionista dreams. As the motto says ‘Don’t DREAM about it, BE about it!’ Be able Neiman Marcus merchandise at near rock bottom prices this fall! 

Shop my store for the best in tall women’s fall fashion luxury:

Watch my newest fashion livestream to see all of the latest additions to my store!

Friday, September 22, 2017

Fancy a New Fall Wardrobe? Shop Here!

With a new season comes new clothing. I have restocked new fall items guaranteeing that you make a fashionable transition from summer to fall effortlessly. I am carrying the best in Ann Taylor and Alice + Olivia to keep you looking great throughout this fall season. Below are the new items.

Shop my store for the best in tall women’s fall wardrobe:

Prices and Availability May Change at Any Time

Alice + Olivia Red Ruched Dress Size Large $30

Alice + Olivia Blue Stretch Ribbed Jersey Dress Size 12 $40

Catherine Malandrino Stretch Draped Dress Size Large $25

Ann Taylor Lace Dress Size 12 $35

Shop my store for the best in tall women’s fall wardrobe:

Thursday, September 21, 2017

5 Steps to Creating an Organic LinkedIn Video Strategy

LinkedIn now lets users directly upload videos (up to 10 minutes) on its platform. This is great news but you must have a strategy to capitalize upon this new feature and promote your brand and business.

Here are my 5 steps towards creating an organic LinkedIn video strategy!

Decide what you want to accomplish

Do you want to land a job, land a 1099 contract, land a business deal, or keep your put position yourself as an expert in your niche. Once you answer this create a metric/key performance indicator so that you can measure the effectiveness of your goal. Remember, you can’t manage what you don’t measure.

Do a current and future projection

In business analysis, you talk about as-is and to-be analyses. As-is is where you’re at currently. To-be is where you want to be in the future. In order to achieve your goal, you have document where you’re currently are. This means being honest about your successes and failures. If you have blind spots or things that you need to work on now, document them because honesty will help you remove the ego and emotion from jotting down your future projection.

Determine which videos you want to upload

LinkedIn like every other social media platform has its own ecosystem. This means that your videos must align itself with business. I would recommend creating a separate LinkedIn Pulse blog article to accompany your standalone video. Your audience consumes content differently. The FB Live, YouTube, Periscope or Instagram Live video may not accurately communicate your strategy. Keep this in mind when you decide to repurpose your videos on LinkedIn.

Do A/B testing to evaluate your organic video’s performance

Although I do believe that LinkedIn would prioritize direct uploads over links, your video’s performance also relies on what time your audience is on LinkedIn. For instance, if the US is your market and you’re in the Eastern Time zone, then 9am, 12pm and 3pm would be peak times where people would view LinkedIn.

Create an editorial calendar

You just cannot have your video strategy dangling out there. An editorial calendar gives your strategy coherence and the ability to measure its performance. You will know how effective your video strategy, how many people are watching and at what times.
LinkedIn allowing direct video uploads is a game changer for the platform. Incorporating these five tips will help you maximize your reach in whatever goal you set.

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Wednesday, September 20, 2017

3 Reasons Why Uploading Videos Directly onto LinkedIn Is Great for Engagement!

Every day video is getting bigger and bigger for content marketing. The medium is the biggest converter for sales, email subscription, you name it, video is a part of it.     The social media platforms have taken notice. From Twitter, Facebook, Instagram, to YouTube, each has its own livestream platform. They’ve also prioritized videos. Now LinkedIn has done the same. This week, LinkedIn now allows user to directly upload videos up to 10 minutes onto its platform. 

This is a big development for social media engagement three reasons:
  • ·         More organic reach
  • ·         Prioritized over dropping a Facebook Live/YouTube video link
  • ·         Increased Social Selling Index (SSI) Ranking

More Organic Reach

                The platform lets you upload any video up to 10 minutes. This favoritism means more organic reach to your followers and throughout LinkedIn.

Prioritized over dropping a Facebook Live/YouTube video link
LinkedIn is favoring direct video uploads versus video links. This means that your video will be seen by more people.

Increased Social Selling Index (SSI) Ranking
The Social Selling Index is LinkedIn’s way of measuring your social influence. Since LinkedIn is prioritizing direct video uploads over links, this will also increase your social selling index.

Video is becoming a mainstay in business. This is why LinkedIn has introduced its direct video upload feature. These three reasons listed are more than enough to use this feature but add the direct video upload into your LinkedIn social media strategy.