This week was the inaugural
Periscope Community Summit. It was held in New York City. Periscope is a
livestreaming application available on iPhone and Android. I managed to score a
ticket and a room at the Yotel (the conference hotel) for this event. Below
were the lessons learned that I culminated while attending. These 5 tips would
help maximize your conference experience.
1. Develop
a personal marketing plan
I drafted mine
while on the plan because I wanted to capitalize upon the opportunity of
attending the first Periscope Community Summit; and this demands focus. My
marketing plan contained the 4ps: product, place, price and promotion. These
four constituted the marketing mix. Here was mine for the Periscope Summit:
·
Product: me
·
Place: Periscope Summit in New York City
·
Price: varies depending on product or service
·
Promotion: My Periscope feed and YouTube channel
Periscope is
only available for 24 hours so many users either subscribe to Katch or upload
their videos onto YouTube. The Katch website is katch.me. You could also upload
your Periscope to YouTube. YouTube would increase your search engine
optimization (SEO).
2. Attend
the meetups
I had the
benefit of staying at the Summit’s conference hotel where there were many
meetups occurring. These allowed me to network with other scopers (people who
use Periscope). Sometimes these meetups were more important than the sponsored
events because you saw people in their raw element without pretense. These
unofficial group settings made networking easier.
3. Practice
your elevator pitch
Your elevator
pitch was indispensable towards introducing yourself especially during a
livestream event. The Periscope Summit was a livestream event with many
broadcasters and someone could film you. You wanted to look professional just
in case your video went viral. Be known for the right reason by staying
prepared and practicing your elevator pitch!
4. Have
fun and explore
Take advantage
of downtime to recharge yourself. Since the conference hotel was in Times
Square, I explored the area. I also traveled to Midtown and Fashion Avenue.
These excursions gave me a more well-rounded experience by merging the
conference with the city.
5. Have
a post-conference action plan
Though it was nice
that you’ve attended the conference, created your personal media plan,
practiced your elevator pitch and networked all of the events, all of those
things would be for naught without implementing a post-conference action plan. Creating
one is essential because once the hype and enthusiasm wore off, you don’t want
to be disappointed. Follow-up with thank you letters and emails mentioning the
event you both attended and you’re interested in establishing a connection in
the future. The recipient would remember that simple goodwill gesture. The
letter would also establish your brand as one with integrity. The
post-conference action plan enabled me to never squander a conference
opportunity!
