How to Make Sure That Your Item Is Ready for Resale

Okay so you have clothing, shoes or other items that you want to sell online. You want to sell on eBay, Amazon, etc. but how do I get started? Here are my 3 steps to help make sure that your item is ready for resale.

First, make sure that your items are decent looking. This means no holes, stains, or animal hairs. You’d be amazed what poor conditions so many items are. I have seen a store on a resale platform where the seller says that because she owns a cat that all items will come with car hair! No SHE DID NOT! That’s unacceptable because no customer should have to tolerate that. I wash all of my items. Sometimes I dry clean them if the instructions say so. Just because it is resale doesn’t mean that you can sell anything.

Second, research your price for copywriting and fair market value. The prices vary from new to pre-owned (worn). I have sold both. In addition, please add if you have the original box but that gets a higher price. If you are selling pre-owned, the rule of thumb is pricing it 50% your original price. You also need to know how to write your description so that it sells. In eBay, the sold listings feature will help you see how much an item sells but also the words used to get the sale.

Third, photos are everything. Please photograph your items in a well-lit place. Lighting is very important because the first time your customer receives his merchandise is after paying. I normally take a minimum 3 photos (front, back and side). If it is a shoe, photograph the soles and inside the shoe.

Bonus tip – If there are stains or thread missing, divulge that information in your description. Also photograph it. The customer needs to know because it is all of perfect information and not practicing fraud.

Making sure that your resale items are decent, properly researching your items’ copywriting and fair market value and photographing your items in good lighting are my ways to ensure that your item is ready for resale!

I am a tall women’s fashion luxury consignment reseller. My motto is giving tall women ‘Neiman Marcus merchandise at rock bottom prices.’ Shop my store: www.ebay.com/usr/carljenkin_6

3 Ways to Prepare Your Store for a Holiday Sale

Sellers have a love/hate relationship with the phrase holiday sale. They love the extra shoppers and money but hate planning for and converting that deluge into sales. Well, fear no because  here are my three ways to prepare your online store for a holiday sale.

Have a sales target

                Remember this is a business. You can’t manage what you can’t measure. You have to know what you expect to make. Having a sales target accomplishes this.

Create a holiday-specific marketing campaign

                Don’t be lazy by creating generic holiday marketing campaign! You cannot recycle holidays even when they are in the same season. Even though Memorial Day and Labor Day are both in the summertime, they are at different points in the season. What works for Memorial Day (the start of summer) does not work for Labor Day (the end of summer); and, vice versa.

Discount all out-of-season clothes and start introducing some of the in-season clothing

                I have added introducing the next season’s clothing because it is often overlook; but, it is important. Holidays mean heavier traffic than normal with a lot of random non-customers. Well, this holiday sales weekend is your opportunity to convert them. Having select clothing for the upcoming season, gives your customers a sneak peek into what’s next for your store. Customers love behind the scenes. Showing the upcoming season also plays upon the whole fear of missing out (FOMO) emotion. If you don’t buy it now while it is not in-season, this item may not be around post-holiday sale when it is in season.

As an online seller is important to have a sales target, specific target marketing campaign and a seamless seasonal inventory strategy to adequately prepare your store for this upcoming holiday season.

As always shop my eBay store for the best in tall women luxury consignment www.ebay.com/usr/carljenkin_6

Watch my latest eBay livestream to view all of my store’s merchandise!