4 Ways to Social Media Success

Everyone is on social media but very few are successful. And, if they are that success is confined to one platform. I have am not one of them. I have received over 1,000 followers on multiple social media platforms. Now I want to share my knowledge with you, the reader.

Have a specific social media strategy for each platform.

Generic doesn’t work. I have used LinkedIn’s direct video upload and LinkedIn Pulse to increase my profile. I use LinkedIn’s specific feature. This means everything that I say is specific to that platform. As appealing as dropping the Facebook Live or YouTube link or your blog link, LinkedIn doesn’t prioritize this. LinkedIn’s culture is different from Facebook, Twitter, Pinterest, etc. You get the point

Be genuine

Authenticity is prized. For me, I landed on LinkedIn Pulse promising no fluff and to always write about how to avoid certain situations. Be you because everyone else is taken.

Devote Time to Engage

As much as I love HootSuite, I do get on social media and type posts. I respond to comments because people are taking time out of their lives to read and react.

Create a Content Calendar

Having a content calendar creates consistency. I have to string together some cohesiveness. However, don’t feel constricted by your content calendar. You can update it at any time. 

Like my content? Sign up for Carla’s Correspondence here:

http://bit.ly/carlascorrespondence

5 Steps to Creating an Organic LinkedIn Video Strategy

LinkedIn now lets users directly upload videos (up to 10 minutes) on its platform. This is great news but you must have a strategy to capitalize upon this new feature and promote your brand and business.

Here are my 5 steps towards creating an organic LinkedIn video strategy!

Decide what you want to accomplish

Do you want to land a job, land a 1099 contract, land a business deal, or keep your put position yourself as an expert in your niche. Once you answer this create a metric/key performance indicator so that you can measure the effectiveness of your goal. Remember, you can’t manage what you don’t measure.

Do a current and future projection

In business analysis, you talk about as-is and to-be analyses. As-is is where you’re at currently. To-be is where you want to be in the future. In order to achieve your goal, you have document where you’re currently are. This means being honest about your successes and failures. If you have blind spots or things that you need to work on now, document them because honesty will help you remove the ego and emotion from jotting down your future projection.

Determine which videos you want to upload

LinkedIn like every other social media platform has its own ecosystem. This means that your videos must align itself with business. I would recommend creating a separate LinkedIn Pulse blog article to accompany your standalone video. Your audience consumes content differently. The FB Live, YouTube, Periscope or Instagram Live video may not accurately communicate your strategy. Keep this in mind when you decide to repurpose your videos on LinkedIn.

Do A/B testing to evaluate your organic video’s performance

Although I do believe that LinkedIn would prioritize direct uploads over links, your video’s performance also relies on what time your audience is on LinkedIn. For instance, if the US is your market and you’re in the Eastern Time zone, then 9am, 12pm and 3pm would be peak times where people would view LinkedIn.

Create an editorial calendar

You just cannot have your video strategy dangling out there. An editorial calendar gives your strategy coherence and the ability to measure its performance. You will know how effective your video strategy, how many people are watching and at what times.

LinkedIn allowing direct video uploads is a game changer for the platform. Incorporating these five tips will help you maximize your reach in whatever goal you set.

Follow me on LinkedIn.com: https://www.linkedin.com/in/carlarjenkins/

3 Reasons Why Uploading Videos Directly onto LinkedIn Is Great for Engagement!

Every day video is getting bigger and bigger for content marketing. The medium is the biggest converter for sales, email subscription, you name it, video is a part of it.     The social media platforms have taken notice. From Twitter, Facebook, Instagram, to YouTube, each has its own livestream platform. They’ve also prioritized videos. Now LinkedIn has done the same. This week, LinkedIn now allows user to directly upload videos up to 10 minutes onto its platform. 

This is a big development for social media engagement three reasons:

• ·         More organic reach
• ·         Prioritized over dropping a Facebook Live/YouTube video link
• ·         Increased Social Selling Index (SSI) Ranking

More Organic Reach

                The platform lets you upload any video up to 10 minutes. This favoritism means more organic reach to your followers and throughout LinkedIn.

Prioritized over dropping a Facebook Live/YouTube video link

LinkedIn is favoring direct video uploads versus video links. This means that your video will be seen by more people.

Increased Social Selling Index (SSI) Ranking

The Social Selling Index is LinkedIn’s way of measuring your social influence. Since LinkedIn is prioritizing direct video uploads over links, this will also increase your social selling index.

Video is becoming a mainstay in business. This is why LinkedIn has introduced its direct video upload feature. These three reasons listed are more than enough to use this feature but add the direct video upload into your LinkedIn social media strategy.

Follow me on LinkedIn: https://www.linkedin.com/in/carlarjenkins/