5 Steps to Creating an Organic LinkedIn Video Strategy

LinkedIn now lets users directly upload videos (up to 10 minutes) on its platform. This is great news but you must have a strategy to capitalize upon this new feature and promote your brand and business.

Here are my 5 steps towards creating an organic LinkedIn video strategy!

Decide what you want to accomplish

Do you want to land a job, land a 1099 contract, land a business deal, or keep your put position yourself as an expert in your niche. Once you answer this create a metric/key performance indicator so that you can measure the effectiveness of your goal. Remember, you can’t manage what you don’t measure.

Do a current and future projection

In business analysis, you talk about as-is and to-be analyses. As-is is where you’re at currently. To-be is where you want to be in the future. In order to achieve your goal, you have document where you’re currently are. This means being honest about your successes and failures. If you have blind spots or things that you need to work on now, document them because honesty will help you remove the ego and emotion from jotting down your future projection.

Determine which videos you want to upload

LinkedIn like every other social media platform has its own ecosystem. This means that your videos must align itself with business. I would recommend creating a separate LinkedIn Pulse blog article to accompany your standalone video. Your audience consumes content differently. The FB Live, YouTube, Periscope or Instagram Live video may not accurately communicate your strategy. Keep this in mind when you decide to repurpose your videos on LinkedIn.

Do A/B testing to evaluate your organic video’s performance

Although I do believe that LinkedIn would prioritize direct uploads over links, your video’s performance also relies on what time your audience is on LinkedIn. For instance, if the US is your market and you’re in the Eastern Time zone, then 9am, 12pm and 3pm would be peak times where people would view LinkedIn.

Create an editorial calendar

You just cannot have your video strategy dangling out there. An editorial calendar gives your strategy coherence and the ability to measure its performance. You will know how effective your video strategy, how many people are watching and at what times.

LinkedIn allowing direct video uploads is a game changer for the platform. Incorporating these five tips will help you maximize your reach in whatever goal you set.

Follow me on LinkedIn.com: https://www.linkedin.com/in/carlarjenkins/