Every day video is getting bigger
and bigger for content marketing. The medium is the biggest converter for
sales, email subscription, you name it, video is a part of it. The social media platforms have taken
notice. From Twitter, Facebook, Instagram, to YouTube, each has its own
livestream platform. They’ve also prioritized videos. Now LinkedIn has done the
same. This week, LinkedIn now allows user to directly upload videos up to 10
minutes onto its platform.
This is a big development for
social media engagement three reasons:
- · More organic reach
- · Prioritized over dropping a Facebook Live/YouTube video link
- · Increased Social Selling Index (SSI) Ranking
More Organic Reach
The
platform lets you upload any video up to 10 minutes. This favoritism means more
organic reach to your followers and throughout LinkedIn.
Prioritized over dropping a Facebook Live/YouTube video link
LinkedIn is favoring direct video
uploads versus video links. This means that your video will be seen by more
people.
Increased Social Selling Index (SSI) Ranking
The Social Selling Index is
LinkedIn’s way of measuring your social influence. Since LinkedIn is
prioritizing direct video uploads over links, this will also increase your
social selling index.
Video is becoming a mainstay in
business. This is why LinkedIn has introduced its direct video upload feature. These
three reasons listed are more than enough to use this feature but add the
direct video upload into your LinkedIn social media strategy.
Follow me on LinkedIn: https://www.linkedin.com/in/carlarjenkins/
No comments:
Post a Comment