LinkedIn now lets users directly
upload videos (up to 10 minutes) on its platform. This is great news but you
must have a strategy to capitalize upon this new feature and promote your brand
and business.
Here are my 5 steps towards
creating an organic LinkedIn video strategy!
Decide what you want to accomplish
Do you want to land a job, land a
1099 contract, land a business deal, or keep your put position yourself as an
expert in your niche. Once you answer this create a metric/key performance
indicator so that you can measure the effectiveness of your goal. Remember, you
can’t manage what you don’t measure.
Do a current and future projection
In business analysis, you talk
about as-is and to-be analyses. As-is is where you’re at currently. To-be is
where you want to be in the future. In order to achieve your goal, you have
document where you’re currently are. This means being honest about your
successes and failures. If you have blind spots or things that you need to work
on now, document them because honesty will help you remove the ego and emotion
from jotting down your future projection.
Determine which videos you want to upload
LinkedIn like every other social
media platform has its own ecosystem. This means that your videos must align
itself with business. I would recommend creating a separate LinkedIn Pulse blog
article to accompany your standalone video. Your audience consumes content
differently. The FB Live, YouTube, Periscope or Instagram Live video may not
accurately communicate your strategy. Keep this in mind when you decide to
repurpose your videos on LinkedIn.
Do A/B testing to evaluate your organic video’s performance
Although I do believe that
LinkedIn would prioritize direct uploads over links, your video’s performance
also relies on what time your audience is on LinkedIn. For instance, if the US
is your market and you’re in the Eastern Time zone, then 9am, 12pm and 3pm
would be peak times where people would view LinkedIn.
Create an editorial calendar
You just cannot have your video
strategy dangling out there. An editorial calendar gives your strategy
coherence and the ability to measure its performance. You will know how
effective your video strategy, how many people are watching and at what times.
LinkedIn allowing direct video
uploads is a game changer for the platform. Incorporating these five tips will
help you maximize your reach in whatever goal you set.
