Sellers have a love/hate
relationship with the phrase holiday sale. They love the extra shoppers and
money but hate planning for and converting that deluge into sales. Well, fear
no because here are my three ways to
prepare your online store for a holiday sale.
Have a sales target
Remember
this is a business. You can’t manage what you can’t measure. You have to know
what you expect to make. Having a sales target accomplishes this.
Create a holiday-specific marketing campaign
Don’t
be lazy by creating generic holiday marketing campaign! You cannot recycle
holidays even when they are in the same season. Even though Memorial Day and
Labor Day are both in the summertime, they are at different points in the
season. What works for Memorial Day (the start of summer) does not work for
Labor Day (the end of summer); and, vice versa.
Discount all out-of-season clothes and start introducing some of the
in-season clothing
I
have added introducing the next season’s clothing because it is often overlook;
but, it is important. Holidays mean heavier traffic than normal with a lot of
random non-customers. Well, this holiday sales weekend is your opportunity to
convert them. Having select clothing for the upcoming season, gives your customers
a sneak peek into what’s next for your store. Customers love behind the scenes.
Showing the upcoming season also plays upon the whole fear of missing out
(FOMO) emotion. If you don’t buy it now while it is not in-season, this item
may not be around post-holiday sale when it is in season.
As an online seller is important
to have a sales target, specific target marketing campaign and a seamless
seasonal inventory strategy to adequately prepare your store for this upcoming
holiday season.
As always shop my eBay store for the best
in tall women luxury consignment www.ebay.com/usr/carljenkin_6
Watch my latest eBay livestream to view all
of my store’s merchandise!
