Shop my Cyber sale for the best
in tall women’s fashion. I have stocked the best in luxury fashion. Currently I
am carrying Gucci and Valentino Roma. The Cyber sale is good from now until
Sunday, December 3rd.
I know that this is early November
but Christmas is right around the corner! I am letting everyone know that I have
BIG Black Friday deals on the horizon in my eBay store. I carry Gucci, Theory,
Stuart Weitzman and all of the top luxury labels. My motto is giving you ‘Neiman
Marcus merchandise at near rock bottom prices’.
Keep your eyes peeled on my store for the
best in tall women’s fashion coming this Christmas!
In honor of Veterans Day, I am
throwing a Veterans Day sale.
As the proud daughter of a
Vietnam vet, granddaughter of a Korean Conflict and World War II veterans,
Veterans Day holds a lot of importance for me. From now until Saturday, November
11th, shop my store and get all of the discounts. I am carrying
Theory, Gucci Stuart Weitzman. I give you Neiman Marcus merchandise at rock
bottom prices!
Sellers have a love/hate
relationship with the phrase holiday sale. They love the extra shoppers and
money but hate planning for and converting that deluge into sales. Well, fear
no because here are my three ways to
prepare your online store for a holiday sale.
Have a sales target
Remember
this is a business. You can’t manage what you can’t measure. You have to know
what you expect to make. Having a sales target accomplishes this.
Create a holiday-specific marketing campaign
Don’t
be lazy by creating generic holiday marketing campaign! You cannot recycle
holidays even when they are in the same season. Even though Memorial Day and
Labor Day are both in the summertime, they are at different points in the
season. What works for Memorial Day (the start of summer) does not work for
Labor Day (the end of summer); and, vice versa.
Discount all out-of-season clothes and start introducing some of the
in-season clothing
I
have added introducing the next season’s clothing because it is often overlook;
but, it is important. Holidays mean heavier traffic than normal with a lot of
random non-customers. Well, this holiday sales weekend is your opportunity to
convert them. Having select clothing for the upcoming season, gives your customers
a sneak peek into what’s next for your store. Customers love behind the scenes.
Showing the upcoming season also plays upon the whole fear of missing out
(FOMO) emotion. If you don’t buy it now while it is not in-season, this item
may not be around post-holiday sale when it is in season.
As an online seller is important
to have a sales target, specific target marketing campaign and a seamless
seasonal inventory strategy to adequately prepare your store for this upcoming
holiday season.
It is the day before Independence Day and I am chilling. I am still putting my brand out there (I know that people will take off by noon EST if they haven’t already) but haven’t looked at actually doing hard. Yet, when I see somewhere whom I follow on YouTube put out a business video the day before a holiday, then it is high time for me to BOSS up and schedule this eBay YouTube Livestream and get to this money!
Moreover, I have done four Facebook Live videos discussing my July goals which I will upload on YouTube because people are watching them and I have a responsibility to provide my Facebook community to keep them updated. I mean I have written my July goals on July 1st. It is Monday and this is the first business day of July. My Facebook community is conditioned to the weekly Monday livestreams regardless of holiday except Christmas and New Year’s.
Christmas
selling season has been slower than average. I admit that I have not been
writing eBay Adventure and going onto Periscope as much. Also I have been a tad
bit under the weather stopping my progress. Yesterday night I willed myself to
do a late night Periscope detailing how I was not taking New Year’s orders for
both US and global buyers. I loaded it into HootSuite and reshared it to
Twitter aggregators retiring for the night.
I
awake today and break my ‘no email first thing in the morning’ rule. Whenever I
break this, it does not go well; but, something in my spirit tells me so I do
it. I check this $1 Stuart Weitzman eBay bid offer. Her letter says ‘$75
shipping is a mistake?’. I decline that offer explaining that the $75 shipping
for the global priority because the post office lists gladiator sandals as dim
weight items. Dim weight items receive an extra charge. This correspondence
gives me a chuckle that will take me throughout my day!
I
awake a little perturbed about that brown embossed Kate Spade purse counteroffer
falling through. I am feeling some kind of way about it. I carry on about my
day but on a chance I check my account. Low and behold my second pair of Stuart
Weitzman snakeskin Backview gladiator sandals. My items have been selling like
hotcakes. I am very proud to take the action from Halloween Monday’s Holiday
Promo webinar (Read here: http://carlarjenkins.blogspot.com/2016/11/ebay-adventure-holiday-promo-prep.html).
Furthermore, I am very happy that I have stood on my price raising my domestic
shipping price for all of gladiator sandals. I have been hit with the dim
weight at the post office ($45, I will never forget that!). I have learned from
the webinar that I should never apologize for raising my prices because I am a
businesswoman. Wal-Mart doesn’t apologize; and, because I have not felt too
sorry to raise my domestic shipping price. The customer has purchased them
anyway. I am proud to have stood my ground regarding my prices because items
are flying off of the shelves!
