The WIFV DC reality programming
event is insightful. There are Food
Network and Cooking Channel producers on the panel. A little backstory: Food Network is the
parent station. It owns the Cooking Channel which will be 3 years old this May
31st (I still miss the Fine Living Channel). The Food Network is
purely entertainment with food serving as the platform. Conversely, the Cooking
Channel is the hipper station catering to 20 and 30 year olds. In addition, the Cooking Channel has
converted some webisodes (Bitchin’ Kitchen) into TV shows. The panel admitted that Bitchin’ Kitchen is
too edgy for its more mature Food Network clientele.
This event has taught me so much
about gaining traction and creating a following. Everyone is saying the importance of
marketing your uniqueness on multiple platforms. TV is the ‘second screen’ because a number of
consumers watch their TV elsewhere besides a screen. The problem with web content is that it is
unedited and niche. Regardless of
format, having a great story is the biggest selling point. I’ll keep working on my craft by enrolling in
the Writer Center’s How to Write A Lot
course in two weeks.
There is only one downside: all of
these pushy vegans! Even when the Food
Network executive tells them that vegan audience isn’t wide enough for
advertising, people still keep asking about writing TV pilots. Over 90% of the world eats meat! Next, I am
so tired of these people that I run out of the meeting straight to the downtown
DC Palm Steakhouse where I order the Prime Steak Burger.
Palm Steakhouse Prime Steak Burger with Bleu Cheese and French Fries
Suck it vegans!
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